PHOLUFor the moments that matter.
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A couple sitting close together on the floor

PHOLU

A private space for the people you love.

Photos, stories and everyday moments — kept close, always together.

Get it on Google Play
Two people walking a narrow street together
Different places Same love ♡
A grandmother and her granddaughter over an open photo album
Little moments, big happiness ♡
Keepsakes laid out on a table
You. Me. Always ♡
Flowers on a kitchen table
Still here, with you ♡
A father holding his laughing daughter in a kitchen

Same moments Brighter tomorrows ♡

A KINDER, MORE CONNECTED TOMORROW

A couple sitting close together on the floor

Memories

Every moment tells a story.

Keep them close, always together.

Couple

Couple

Family

Family

Pets

Pets

Birthdays

Birthdays

Trips

Trips

Everyday Life

Everyday Life

Voice Notes

Voice Notes

Videos

Videos

Letters

Letters

Milestones

Milestones

Audio

Audio

Special Days

Special Days

Small moments. A fuller tomorrow. ♡

A father holding his laughing daughter in a kitchen

Collect the little moments ♡

Different moments. Same love. Always. ♡

Two people laughing together

Features ♡

What Pholu does, one thing at a time.

Everything a life needs to stay findable — and nothing that watches you while you keep it.

Your life in the order it happened ♡

Photos, voice notes and written entries in the order they happened, not the order you got round to adding them. Open a year, a day, or what you captured on this date in past years.

Rich timelines

The Pholu timeline, with memories grouped by year

More moments with the ones who matter ♡

Three generations of a family outdoors

Same people. Different places. Always you ♡

Closer together. Same love. ♡

A grandmother and her granddaughter over an open photo album

Our Story ♡

How Pholu began — and the people who make it meaningful.

Part 1. A Simple Wish

Two people walking a narrow street together

Same sky. Different places. Always you ♡

A private space for the moments that matter

Pholu did not begin in a boardroom. It began during a conversation between Ricardo and his girlfriend.

While talking about the time they first started speaking, they realised they remembered parts of the same moment differently. That led to a simple question: what if there were an app that could help people remember their lives more clearly?

For the moments that matter. ♡

1 / 5

A father holding his laughing daughter in a kitchen

It all started with a simple wish ♡

People. Memories. A kinder tomorrow ♡

Photographs and keepsakes spread across a table

Pricing ♡

Choose the space that fits your memories.

Simple plans for private memories, shared spaces and AI-powered search.

FREE

Everything stays on your device.

$0/month

Free forever


  • Unlimited memories on your device
  • Local-first storage, nothing synced
  • 1 personal space
  • 10 AI requests a month
  • Full timeline and memory search
Download Pholu
PRO

For your whole archive, synced and backed up.

$6.99/month

or $69.99 a year


  • 50GB encrypted cloud storage
  • Unlimited personal spaces
  • Automatic encrypted cloud sync
  • 500 AI requests a month
  • AI tag and people suggestions
  • Priority support
Get Pholu Pro
FAMILYRecommended ♡

Preserve the multi-generational lineage.

$14.99/month

or $140 a year


  • Everything in Pro
  • 100GB shared vault storage
  • Family sharing for up to 6 members
  • Shared albums and interactive logs
  • Admin controls and member management
Choose Family Plan

Paid plans are purchased inside the Pholu app. Download it free and upgrade whenever you want to. Subscriptions are billed by the App Store or Google Play and renew automatically until you cancel them there.

The right space for every chapter ♡

A grandmother and her granddaughter over an open photo album

More moments. Brighter days. Always you ♡

Memories are better together ♡

A couple looking at a phone together

Get Pholu

Your memories, always with you.

Available now on Google Play.

  • Private MemoriesYour moments, kept safe.
  • Shared SpacesJust for your people.
  • AI SearchFind any moment naturally.
The Pholu life overview screen on a phone
Get it on Google Play

Download Pholu today.

Your memories, always with you. Private. Meaningful. Together.

QR code linking to Pholu on Google PlayScan to open Google Play
A family at home

Same moments. Different tomorrows. Always with you ♡

A little closer. Even from afar. ♡

Common Questions

Questions people ask before they install it

What is Pholu?

Pholu is a private memory vault for couples and families. It keeps photos, videos, voice notes and written entries in one searchable timeline, tagged by date, place, mood and the people who were there. There is no feed and no audience: the archive is yours and the people you share it with.

Is Pholu free?

Yes. Pholu Free keeps unlimited memories on your device, one personal space and ten AI requests a month, with no card needed. Pholu Pro and Pholu Family add encrypted cloud sync, more storage and shared family spaces, and are bought inside the app through Google Play.

Which devices does Pholu run on?

Android, free from Google Play. There is no iOS version: it has not been started and is not scheduled. Desktop apps for macOS and Windows are planned and not yet started.

Are my memories encrypted?

Memories are encrypted before being stored or transmitted remotely, with keys derived on your device from your password and recovery phrase. Pholu's servers never see those keys. On your device, decrypted data may be stored inside Pholu's private app storage and is protected by the security of your device and operating system.

Does Pholu work without a connection?

Yes. Pholu is local-first, so a memory is written to your device the moment you save it and the whole timeline works offline. Cloud sync is a paid feature you switch on, not something the app needs to function.

Can my family share one archive?

Yes. A family space can be shared with a partner, your children or your grandparents, and everyone adds their own version of the same afternoon. Each member keeps their own account and their own keys, and a memory reaches a shared space only because somebody sent it there.

Can the AI assistant read everything I have saved?

The search that finds relevant memories runs on your device. Only the passages it selected are sent to answer the question, through Pholu's own backend rather than straight to a model provider, and your content is never used to train models. Every answer names the memories it came from, so you can open them and check.

Can I get my memories back out?

Yes. Full data export is available on every plan, including the free one. Nothing you put into Pholu is locked inside it.